26 May 2015

Small Business Website: 4 Key Elements You Need to Consider

Blog, Business, Web Design Comments Off on Small Business Website: 4 Key Elements You Need to Consider

Beyond basic web design principles there are four key elements you need to consider in small business website design. If you take these four things into account as you design a small business website then you should be able to create an effective website that actually helps to grow your business. However, if you don’t then you’ll probably end up wasting time and money on a website that doesn’t perform.

The four things you need to consider are:

1. What are you selling and how can it best be presented online?

Whether it’s a product or service you need to consider how it can best be presented on the internet. You may need to have photographs, video or other media created to showcase your products. The internet is a multi-media medium so use it to your best advantage when presenting your offering.

2. Who is your market and how will you reach them?

It’s no use having a website if it can’t be found by those in your target market. As part of the small business website design process you need to consider exactly who your target market is, what appeals to them and how you will get them to visit your website. This can be done in a number of ways using both online and offline methods and there can be a cost involved so make sure it’s factored into your budget.

3. How will you make your small business website work for your business?

The best small business websites are those that act as more than an online brochure and actually generate leads and sales for your business. Will people buy online directly from the website or will they be using the website to get more information from you before they purchase? What features or functions will you need on your small business website in order to provide what it takes to make sales or generate leads for your product or service? If you plan on selling directly from the website you’ll need to incorporate an online payment processor at the very least and possibly a shopping cart.

4. How will you handle customer support?

Online customers are just like offline customers in that they will sometimes require support or have questions. A small business website should leverage the internet to make customer support easier by incorporating things like an FAQ (Frequently Asked Questions) page so you don’t have to field a lot of calls or emails all asking the same questions. Help desk software can also help to minimize the customer support workload.

If you’ve carefully considered each of these four keys to effective small business website design then you’ll be building your website on a solid foundation and, once built, it should function as a valuable asset to your business. It should represent your business online in a professional manner to your customers, and reduce your workload while helping to increase your sales.

24 May 2015

“I have a cousin who can make websites”

Blog, Business, Web Design Comments Off on “I have a cousin who can make websites”

Is your cousin a qualified web developer? If so, you’re the lucky one. Be sure to impart a sense of urgency in getting the site completed. If he or she makes websites as a hobby, you’ll want to consider the following:

  1. A website can be compared to modes of transportation. You could ride a bicycle or drive a Mercedes – either way you can get around town, but one is more efficient, will take you farther faster, and will be a more comfortable ride.
  2. The flashy graphics and catchy text you see on websites is only about 20% of what goes into developing the site. Behind all those pretty pages are codes and tags, specifically written to attain a higher placement in search engines, make the pages load faster and be more user friendly. Most beginners and hobbyists lack knowledge in the proper usage of codes, scripts, tags and search engine optimization. If you have a pretty web site, but no one can find it, you lose enormous marketing power.
22 May 2015

How To Identify Fake Web Designers — And Choose A Real On

Blog, Business, Web Design Comments Off on How To Identify Fake Web Designers — And Choose A Real On

Like going on a blind date, choosing the right web designer can be an adventure fraught with false hope.

Unlike a big corporation, a small business generally has a tight budget–especially when it comes to advertising and promotion–to engage a big web design agency to serve their online marketing needs.

With the understanding that a cheap-looking website is not the best way to represent your business–or that you do not have unlimited funds to throw at web designers on the off-chance that you’ll get something that resembles what you want–there exist good small design studios and professional freelance web designers with reasonable rates, fortunately.

Here are some tips on how to choose the right one to meet your small business needs. Read more

20 May 2014

Mobile Trends

Web Design No Comments

The shift into mobile in the last five years has really changed how designers think about how we deliver products to our customers.  Are we thinking desktop first or mobile first? What are the advantages of mobile? Can we fit everything into a smaller screen? Do we have to sacrifice any features on that device?

So we need to understand how people are using mobile devices, when they’re using them, and build a service for them that has a pattern to it — something you could come back to and do over and over and over. The goal is to design a cycle that people get addicted to.

23 Apr 2014

Bradenton Delta Website

Web Design, Web Design No Comments

Read more