10 Jan 2012

Common Logo Design Mistakes Small Businesses Should Avoid

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Logos makes the iconic representation of a company that helps to reach out to a maximum number of clients easily and fast. A well designed logo has the power to create an individual brand identity that is recognizable and related by customers easily. For a small business, creating a logo design makes a vital need that can work wonders for the success of your business.

While designing logos for small business firms, one should remember to avoid several mistakes that can ruin his efforts of company promotion. Here we bring for you some of the common small business logo design mistakes that should be avoided:

1. Unclear design: When logo designing, a designer should maintain to observe that the logos are clear and easily understandable. It should convey the right message to its targeted audience easily without hampering the image of the company.

2. Copied design: Do not use duplicated or copied design for a company’s logo. Take notice that your logo design is innovative and unique so that it helps create an individual brand power to the company.

3. Professional designer: Logo design makes the first step to global marketing that can help a company achieve wide base of clients easily and fast. Hence it is essential that you recruit only professional designer to have your job done well. Avoid depending on an amateur designer as it can harm your company’s image and reputation.

4. Trend follower: Holding the attention of your potential customers makes the main motto of any company. Instead of following the market trends blindly, try to create something new and innovative that catches the attention of consumers spontaneously.

5. Avoid Raster Images: It’s a shame how many logos I’ve came across through the years that were not properly created. Raster images tend to get pixilated/blurry when stretched or scaled. Hence in logo design, it is always suggested to use vector images as you will need to scale the design accordingly for different print and electronic use.

If you are in search of professionals who can help create a brand identity for your organization, Grafik Detail provides quality logo design services at affordable cost.

09 Jan 2012

Small Businesses Owners Make More Money When You Have A Website

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We are living in 2012, practically everyone is using the internet, can we agree on this? Great! Now that we have covered that lets look into Internet and Small Businesses and Website Design for Small Businesses shall we?

A recent study shows interesting statistics on small businesses and the internet, to be exact small businesses with or without websites.

The study reveals that 49% of small businesses currently have a website. Now that is all fine and dandy but if we look a little bit more in depth we can see very interesting statistics:

The percentage of businesses that have a website by their annual sales size:

45% of companies that make $100k-$499k a year have a website.
49% of companies that make $500k-$999k a year have a website.
69% of companies that make $1.0 Million-$2.49 Million a year have a website.
67% of companies that make $2.5 Million-$4.49 Million a year have a website.
73% of companies that make $5.0 Million-$10.0 Million a year have a website.

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08 Jan 2012

How to Choose a Web Designer

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Are you thinking about starting a new website, or re-designing an existing website? This can be a daunting task at first, so we are going to go over some tips to help you make this easier.

One of the first things you should consider is which web designer or web design company to choose, and which skills that web designer should possess.

Browsing through online portfolios of custom web design companies is a great place to start, but first think about what you want your website to look like and what features you want it to include, as well as how it should function.

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08 Jan 2012

Beware of Greedy Amateur Designers

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Although the vast majority of designers are honest and hard working people, there are some things to watch out for to make sure your experience is a good one. There are some phony designers who might make bold claims but who are simply amateurs that will over promise and/or offer cheap prices but inevitably they will under deliver with crappy work and/or drag your project out for a very long time. Another concern is that there are many designers who claim to be qualified in areas that they only have minimal knowledge on. Choose your designer carefully and voice these problems by checking their portfolio thoroughly. But be careful I’ve even seen some designers go as far as claiming other designers with better quality work as their own.

08 Jan 2012

Step By Step Corporate Branding For Your Business

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One of the primary steps in effective brand development is creating a logo that communicates the message behind your business, to the rest of the world. Corporate branding is the essence of successful brand development and is not a matter of creating pretty pictures; it is more a point of devising a functional representative for your company and company name.

When it comes to logo inspiration, you might already have an idea in mind about how you would best want to display yourcorporate branding and how you’d like your logo to look. Here are some pointers to bear in mind with regards to your overall brand development and how you bring it to fruition.

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