Archive for Blog

Common Logo Design Mistakes Small Businesses Should Avoid

Logos makes the iconic representation of a company that helps to reach out to a maximum number of clients easily and fast. A well designed logo has the power to create an individual brand identity that is recognizable and related by customers easily. For a small business, creating a logo design makes a vital need that can work wonders for the success of your business. 

While designing logos for small business firms, one should remember to avoid several mistakes that can ruin his efforts of company promotion. Here we bring for you some of the common small business logo design mistakes that should be avoided:

1. Unclear design: When logo designing, a designer should maintain to observe that the logos are clear and easily understandable. It should convey the right message to its targeted audience easily without hampering the image of the company.

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Small Businesses Owners Make More Money When You Have A Website

We are living in 2012, practically everyone is using the internet, can we agree on this? Great! Now that we have covered that lets look into Internet and Small Businesses and Website Design for Small Businesses shall we?

A recent study shows interesting statistics on small businesses and the internet, to be exact small businesses with or without websites.

The study reveals that 49% of small businesses currently have a website. Now that is all fine and dandy but if we look a little bit more in depth we can see very interesting statistics:

The percentage of businesses that have a website by their annual sales size:

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How to Choose a Web Designer

Are you thinking about starting a new website, or re-designing an existing website? This can be a daunting task at first, so we are going to go over some tips to help you make this easier.

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Beware of Greedy Amateur Designers

Although the vast majority of designers are honest and hard working people, there are some things to watch out for to make sure your experience is a good one. There are some phony designers who might make bold claims but who are simply amateurs that will over promise and/or over cheap prices but inevitably they will under deliver or drag your project out for a very long time. Another concern is that there are many designers who claim to be qualified in areas that they only have minimal knowledge on. Choose your designer carefully and voice these problems by checking their portfolio thoroughly. I’ve seen some that will go as far as claiming other designers with better quality work as their own.

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Step By Step Corporate Branding For Your Business

One of the primary steps in effective brand development is creating a logo that communicates the message behind your business, to the rest of the world. Corporate branding is the essence of successful brand development and is not a matter of creating pretty pictures; it is more a point of devising a functional representative for your company and company name.

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